In-Person Meetings are More Productive, Experts Suggest

After the last two years, it doesn’t come as a shock that nearly half of respondents to a recent survey by Qualtrics reported that they were eager to get back to in-person conferences. But it might be surprising just how much non-virtual meetings can improve your ability to close.

For almost a decade now, Forbes has been making the case for face-to-face. In one survey, 84% of executives preferred in-person meetings, citing the productivity-boosting effects of building trust and reading emotions. Worryingly, it’s exactly these benefits that Psychology Today considers to be endangered by virtual conferencing, reporting that computer-mediated interaction severely impairs our ability to recognise others’ emotions, which leads to miscommunication (two thirds of communication, the journal affirms, is non-verbal) and a subsequent lack of trust.

With leading experts and industry pioneers in attendance, then, there's absolutely no reason to miss the first in-person PEFTEC since the pandemic began.